About the place
Upper Shores Thread Co. was built from a love for Michigan's outdoors — the long drives north, campfire nights, shoreline mornings, trail systems, backroads, and small towns that make the Great Lakes region feel like home.
What started in 2024 as an idea between people who would rather be outside has grown into a brand inspired by the lifestyle that comes with it. From campground beers and late nights around the fire to mountain bike trails, lake days, and weekends spent exploring somewhere new, Upper Shores is built for those who feel most at home outdoors.
The goal has always been simple: create quality apparel that reflects the outdoor culture rooted in Michigan and the greater Great Lakes region. Gear that feels lived in, comfortable, and ready for wherever the weekend leads next.
As the brand grows, so will our commitment to supporting the outdoor communities and landscapes that inspire it. Upper Shores Thread Co. aims to partner with local organizations, conservation efforts, and community-driven events that help preserve the places we all enjoy spending time in.
More than anything, this brand is about the people who understand the feeling of getting away for the weekend, loading up the bikes, finding a quiet campsite, and staying outside a little longer.
The trail so far
Upper Shores starts
A Michigan brand with a mascot, a map and a lot of sketches.
The first line
Four hats, three tees, a hoodie and twelve stickers.
The store opens
Online and open 24/7, unless we're out on the bikes.
Spring drop
Something's on the horizon. Get on the list.
Five things
A look and a message rooted in Michigan's local life.
Exploring, getting outside and the thrill of the unknown.
People who love Michigan's nature and want to keep it.
Relaxed, curious, always up for a detour.
Proud to be part of something local.
The goods
Garment-dyed tees
Comfort Colors blanks: heavy, soft and already broken in.
Midweight hoodies
Independent Trading Co. fleece for cold docks and late fires.
Hemp, twill and canvas lids
Semi-structured 5-panels with our seam tape and wolverine tab.
Say hi
Questions about an order, a size or a sticker sighting? Write us and a real person writes back.
